Snapchat开发公司停止游戏业务

早在2019年，Snapchat全球合作关系负责人John Imah表示，他和团队希望该应用成为一个 "游戏目的地"。当年4月，他通过内部开发团队和外部移动工作室推出了8款游戏，但三年后，这一计划现在已经被搁置了。

游戏方面较低的收入增长意味着Snapchat已经将游戏和迷你应用程序放入维护模式，同时它还将裁员20%大约1300人。裁员和冻结游戏部门之后，Snapchat宣布它正在进行重组，将重点放在社区增长、增强现实和收入增长上。

在股价暴跌80%的情况下，这些裁员和削减将为该公司节省5亿美元的资金。而游戏只是Snapchat为节省开支而被搁置的一个方面，因为它还在逐步淘汰两个独立的应用程序Zenly和Voisey，转而专注于自己的Snap Map和Sounds功能。

Back in 2019, Snapchat global partnerships lead John Imah said that he and the team wanted the app to become a "gaming destination". It launched eight games in April of that year with an in-house development team and external mobile studios, but three years later, this program has now been put on hold.
"Unfortunately, given our current lower rate of revenue growth, it has become clear that we must reduce our cost structure to avoid incurring significant ongoing losses," CEO Evan Spiegal said in a letter penned to staff (as reported by Engadget). "While we have built substantial capital reserves, and have made extensive efforts to avoid reductions in the size of our team by reducing spend in other areas, we must now face the consequences of our lower revenue growth and adapt to the market environment."
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This lower revenue growth means that Snapchat has put games and mini-apps into maintenance mode, while it's also laying off 20 percent of its staff – around 1,300 people. In the wake of these layoffs and the freezing of the gaming division, Snapchat announced that it is restructuring to focus on community growth, augmented reality, and revenue growth. Any projects not tied to these three will be "discontinued or receive substantially reduced investment."
These layoffs and reductions are set to save $500 million for the company amidst a plummet in share price of 80 percent. And games are just one aspect of Snapchat that is being shelved to make way for these savings, as it is also phasing out two standalone apps – Zenly and Voisey – to instead focus on its own Snap Map and Sounds features.
Snapchat isn't the only company facing layoffs this week – developer Lockwood also announced mass layoffs despite employees claiming they were told there wouldn't be any more job losses following "unlawful" redundancies. "We will be putting 34 roles at risk of redundancy, and we propose to make 29 roles redundant," a Slack message shared to staff on Thursday read. "Given the news we understand that many of you may wish to take some personal time so please do take the rest of today off."