苹果官网发表公告将调整多个地区 APP Store 售价标准和消费金额

苹果公司宣布，从下个月开始，它将在某些地区提高智利、埃及、日本、马来西亚、巴基斯坦、波兰、韩国、瑞典、越南以及 "所有使用欧元货币的地区 "App Store的应用和应用内购买的价格。

苹果只公开表示越南是因为税收问题而调整，其他国家的涨价没有说明原因。由于美国不断加息美元来遏制通膨，进而让全球货币面对美元都有所贬值。其中日元今年对美元已经跌掉24％。

这也反应在这次的涨价上，苹果的涨价是调整每个价格带，现在最低单位的氪金为120日元，将调涨至160日元。250日元将涨至320日元、370日元将涨至480日元。各价格带整体涨幅约落在30％上下，唯一不涨的是订阅制的续订价格。

Apple has announced that it is increasing the prices of apps and in-app purchases on the App Store in certain regions starting next month. The price increase will be affecting users in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and “all territories that use the euro currency.”
In a notice sent to app developers, Apple has revealed that the price change would go into effect on October 5th, later this year and the company will be adopting a new price tier chart for all paid apps as well as in-app purchases on the platform. However, the silver lining here is that autorenewal subscriptions will still be sold at the same price.
At the time of writing, Apple has not provided any reason behind this change, however, it could be that the local currencies have been struggling to keep up with the dollar.
In Vietnam, the price change also accounts for the new tax regulations. The company has also mentioned that the price increase reflects “new regulations for Apple to collect and remit applicable taxes, being value added tax (VAT) and corporate income tax (CIT) at 5% rates respectively.”
In addition to that, Apple has shared an updated price tier list for all the regions affected. This list details the price increase in all countries that are using Euro as the currency. Based on the information from the chart, apps and in-app purchases previously priced at €0.99 will cost €1.19 after the change. The highest tier which previously cost €999 will cost €1,199.
As said before, the price change is not going to affect the auto-renewable subscriptions and developers will have the option to keep the subscription prices same for the current subscribers. However, developers can increase the prices at any time in App Store Connect.
It is also worth noting that Apple is planning on introducing new ads to the App Store later this year. You can read more about the new change here.